Web analytics applications use web metrics to measures the  traffic across your website. It is the measurement of parameters that can help you to identify who your traffic is, where they are coming from and how they are finding your website.

As with any business it is important to be able to measure who your customers are and how they find you. Web Metrics measures statistics about the visitors to your website.

Google Analytics is Google’s web analytics application. It works by generating a sniped of JavaScript code that is then embedded into the web pages in your site. You can then log into the Google Analytics web page a view reports on your web traffic.

Below is more information on Google analytics:


One of the most important things about a web site is that it is easily found and to have good search engine ranking. We can provide training on using search engine optimisation tools, develop keywords, set up adwords campaign, analytics &  provide seo & sem services. You can contact us by filling in the form below or you can calls us at: 01 2876689

Web analytics is not just a tool for measuring web traffic but can be used as a tool for business research and market research, and to assess and improve the effectiveness of a web site.